Scottish whisky brand, The Macallan, partnered with Nigerian designer Trax Apparel to unveil a clothing collection celebrating the exceptional Classic Cut 2023 edition. The event which took place on Friday, May 31st, at Trax Apparel Studio in Lekki, Lagos, highlighted both brands’ commitment to sustainability and exceptional craftsmanship.
Attended by 50 select guests from various industries, the evening featured a whisky tasting led by Daniel Atteh, The Macallan’s Brand Educator and Ambassador in Lagos. The highlight of the evening was the presentation of the new collection by Mark Odiete, Creative Director of Trax Apparel, which included a beige safari co-ord with hand-painted oak tree details and a three-piece co-ord inspired by Scotland’s River Spey.
“This event marks a unique celebration of craftsmanship and sustainability, core values that The Macallan holds dear,” said The Macallan Brand Educator and Ambassador for Lagos, Daniel Atteh, “Our collaboration with Trax Apparel not only highlights the exquisite artistry behind the Classic Cut 2023 edition but also underscores our commitment to creating extraordinary experiences. Through this partnership, we continue to honour the rich heritage of whisky-making while championing innovative and sustainable practices. Tonight, we invite our guests to embark on a journey of taste and tradition, savouring a whisky that embodies our dedication to excellence.”
Speaking on the collection, the Creative Director, Trax Apparel, Mark Odiete stated “At Trax, we pride ourselves on creating designs that tell a story, much like The Macallan’s approach to whisky making. Our collection, inspired by the Classic Cut 2023 edition, reflects a shared commitment to quality, heritage, and environmental responsibility. Together, we celebrate not just a product, but a philosophy that values tradition while paving the way for a sustainable future.”
The Macallan Classic Cut 2023 Edition, bottled at 52.5% ABV, epitomises the brand’s mastery of wood and spirit. The Macallan is committed to achieving net-zero emissions by 2045, with a short-term goal of reducing emissions by 50% by 2030, ensuring a whisky-making process that respects tradition and the environment.
