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Calling all fashionistas and savvy shoppers — Amazon Prime Day is finally here! The summer sales event only last through Tuesday July 17, and it’s promising thousands of clothing and accessory deals to refresh your wardrobe for the season.
Whether you’re rounding out your summer capsule wardrobe with versatile shirt dresses, cute summer sandals, and trendy sunglasses, or looking to re-stock your rotation of basics from workout clothes to socks and t-shirt bras, Amazon Prime Day is the best time of year to grab it all in one go — at a fraction of the cost. Looking for a beach bag before vacay? We found a top-seller will on sale. Need a flattering and affordable swimsuit by the weekend? Speedy Prime shipping’s got you covered.
We’ve been curating nearly 100 of the best Prime Day beauty, home, and shoe sales that just dropped, along with astonishing sales on clothing and accessories you can shop right now, from essential bodysuits, stylish jewelry, chic shoulder bags, and so much more. But, the only way to have it all at your doorstep in a matter of days — and get access to the limited-time deals — is to sign up for a free 30-day Amazon Prime trial below.
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Top Early Amazon Prime Day Fashion Deals
Shaperx Seamless Sculpting Shapewear Bodysuit
#1 Amazon Bestseller in Women’s Shapewear Bodysuits
7K+ bought in past month
The Shaperx bodysuit is a certified all-star on Amazon for its waist-snatching support and affordable shapewear price point. It’s a great wardrobe building block — wear it for added coverage and shape under a sheer summer dress or team it with a flowing midi skirt as a bust-lifting tank.
Editor testing and review notes: “Since I purchased the Shaperx bodysuit in January, I’ve worn it at least once a week. It has made a practical addition to my winter, spring, summer, and fall arsenal. It’s incredibly light, allowing me to wear it alone on warm weather days or with a blazer on cooler ones. Plus, it’s flattering, shows off my curves, and can be dressed up or down in seconds. ”
Price upon publish date of this article: $30.39
Sojos Retro Oval Sunglasses
#1 Amazon Bestseller in Women’s Sunglasses
60K+ bought in past month
These vintage-inspired sunnies are trending on TikTok right now and have earned the top spot on Alix Earle’s curated Amazon Storefront. The universally flattering oval shape won’t overwhelm your face, while gold hardware practically doubles as jewelry.
Price upon publish date of this article: $12.74
Calvin Klein Women’s Carousel Logo Cotton Stretch Bikini Panties, 3 Pack
Stock up on undies with this Calvin Klein bikini three-pack that dons the iconic waistband in neutral colors.
Price upon publish date of this article: $17.50
Coach HC7101B Sunglasses
Live life in rose colored glasses with this $138 price drop on rose gold Coach sunnies.
Price upon publish date of this article: $95.47
Altuzarra Watermill Large Bag
Snag this rare deal from the Amazon Luxury shop that bumps the price of the bestselling Altuzarra Watermill Bag by nearly 40 percent off.
Price upon publish date of this article: $270
The Drop Women’s Avery Square Heeled Sandals
Strappy sandals are timeless — but this 50 percent off deal isn’t.
Price upon publish date of this article: $27.45
Larroudé Tinx Sandals
These beauties from Larroudé are a new release for summer, so it’s likely the only time you’ll be able to shop them half off.
Price upon publish date of this article: $165
Cozy Earth Lounge Socks
Oprah-loved brand Cozy Earth is known for supremely soft lounge essentials. This three pack of socks is a high-value way to test out the brand’s offerings — and an awesome gift for your mom, wife, or any woman in your life.
Price upon publish date of this article: $44
Swarovski Evil Eye Crystal Jewelry Collection
Ward off bad vibes with this lucky deal on Swarovski’s evil eye charm bracelet.
Price upon publish date of this article: $92
Mar Y Sol Women’s Lisette Clutch
This beachy clutch bag is the perfect accessory to a summer dress, swimsuit, or tropical cocktail.
Price upon publish date of this article: $104.25
Resa Women’s Mackenzie Midi Dress
Save 25 percent on this chic and sweet strapless mini dress that’s splashes with trendy butter yellow and pink florals.
Price upon publish date of this article: $132
Eberjey Gisele Relaxed Women’s Short PJ Set
Treat yourself to this luxuriously soft and lightweight PJ set from Eberjey that we rarely see on sale.
Price upon publish date of this article: $101.37
AG Adriano Goldschmied Women’s Hailey Cut-Off Denim Shorts
These discounted AG cut-offs feature subtle distressing, with frayed cuffs and slight fading in comfortable stretch denim.
Price upon publish date of this article: $79.90
Jw Pei Joy Shoulder Bag
This celeb-loved handbag brand is already astoundingly affordable, but you can snag one of Jw Pei’s bestselling shoulder bags for under $70 right now.
Price upon publish date of this article: $66.75
Beyond Yoga Spacedye All for Run Shorts
Beyond Yoga’s Spacedye All for Run Shorts feature lightweight jersey material with a supportive double-layered waistband and stretchy fabrication for low-impact workouts.
Price upon publish date of this article: $49.50
New Balance Women’s 237 V1 Sneaker
Need a fresh pair of kicks? These New Balance sneakers are super cushioned for long days on your feet, and come in this chic gray colorway that’ll go with everything in your summer capsule wardrobe.
Price upon publish date of this article: $52.99
Cinq a Sept Women’s Tous Les Jours Giles Pants
What’s not to j’adore about this 40 percent off deal on silky Cinq a Sept cargo pants?
Price upon publish date of this article: $159
Commando Leopard Sheer Sexy Tights
Printed tights are in — grab these over half off animal print tights from Commando to add feline flair to any ensemble.
Price upon publish date of this article: $17.26
Larroudé Portofino Flat Sandals
These strappy leather sandals are so cute for a beachy vacay or date night. Style them with cut-offs, a midi skirt, or a sexy slip dress for a night out.
Price upon publish date of this article: $138
Adriana Degreas Lipstick Solid Halterneck Frilled Swimsuit
This flattering designer swimsuit doubles as a bodysuit, so you’ll get two for one with this amazing deal.
Price upon publish date of this article: $170
Veja Dekkan Alveomesh Sneaker
Celeb-loved Veja sneakers standout for their sustainable construction, and this on-sale pair comes extra cushioned with 360-degree padding and heel support.
Price upon publish date of this article: $157.50
Madewell Whisper Cotton Scoopneck Tank Top
Prime Day is the best time to snag high-quality basics at a discount, like this goes-with-everything white jersey tank from Madewell.
Price upon publish date of this article: $13.65
Coach Soft Tabby Bag
Coach’s Tabby Handbags have been trending all season, and this soft iteration of the 1970s-inspired silhouette is perfect for summer. It takes on organic canvas with glovetanned leather trims and gold hardware, in a slouchy and spacious design that pairs with your best dress or daily denim.
Price upon publish date of this article: $249.80
Sensei Studio Ruffle Bag
Straw bags don’t have to be neutral — this Sensei Studio stunner comes in punchy pink that’ll blend right in with your vacation wardrobe.
Price upon publish date of this article: $348
Oscar de la Renta Lily of the Valley Stem Earrings
Yes, Oscar de la Renta accessories are available to shop on Amazon. And yes, you need these gorgeous gold earrings for a special occasion.
Price upon publish date of this article: $238
Wandler Baguette Purse
This sculptural shoulder bag has clean lines and gorgeous details, including a magnetic flap closure, gleaming hardware accents, and interior pockets for organization.
Price upon publish date of this article: $623
Hat Attack Raffia Bucket Hat
This cute bucket hat will become your favorite for a few reasons: It shades your skin from the sun, adds textural intrigue to any outfit, and it retains its shape when you cram it in a suitcase.
Price upon publish date of this article: $123
Free People Sweet Nothing Midi Dress
This easy, everyday dress looks adorable with ballet flats and a jean jacket, but you could also team it with slingbacks for date night.
Price upon publish date of this article: $115
The Drop Monika Sandals
Nothing says easy, breezy style like a pair of comfortable slide sandals. These ones from The Drop are affordable to begin with, making this 31 percent off deal extra sweet.
Price upon publish date of this article: $27
Swarovski Lifelong Bow Necklace
For a statement necklace that looks way more expensive than it actually is, turn to Swarovski. We love the bow detail on this piece of minimalist jewelry.
Price upon publish date of this article: $76.50
Patbo Lace Beach Skirt
You’ll be the chicest one on the beach in this Patbo skirt. The sheer fabric lets your swimsuit shine through, and the pleated design will move with you.
Price upon publish date of this article: $325
Coach Abigail Ballet Flats
Consider this your sign to splurge on a pair of designer ballet flats — at over 50 percent off, you can’t beat the price for the quality of these Coach flats.
Price upon publish date of this article: $62.50
Hudson Nico Midrise Straight Leg Jeans
These straight-leg jeans lay the foundation for so many cute summer outfits. Team them with a blouse for casual Fridays, a strappy tank for date night, or a lightweight knit for sunset drinks at the beach.
Price upon publish date of this article: $97.75
Tissot Lovely Summer Watch Set
This watch set is one of the best Amazon Prime Day fashion deals we’ve seen for 2024. It includes the timepiece as well as three straps to coordinate with your summer outfits.
Price upon publish date of this article: $175
Hanky Panky High-Rise Thongs
Amazon Prime Day fashion deals are a great time to stock up on basics — this three-piece set of thongs from Hanky Panky is on sale for nearly 50 percent off.
Price upon publish date of this article: $24.75
Osprey Daylite Wheeled Duffle Bag
This soft roller bag is spacious enough to use as a weekender bag. It easily squeezes into overhead bins no matter how much you cram inside.
Price upon publish date of this article: $248.98
The Drop Britt Tiered Dress
This tiered dress is just the thing when you need an outfit to throw on and go. The fabric is breathable, so you’ll feel comfortable wearing it when temps soar well above 90 degrees.
Price upon publish date of this article: $35
FP Movement Free Throw Crop Tank
FP Movement is a top workout clothing brand we’ve seen on celebs like Lucy Hale — this crop tank is an excellent choice for low-impact exercises like pilates and yoga.
Price upon publish date of this article: $22.50
U.S. Polo Assn. Collar Dress
Tenniscore style isn’t going anywhere, and this polo dress allows you to sport the trend on casual outings or lunch at the club.
Price upon publish date of this article: $16.70
The Drop Diana Top Handle Bag
This adorable mini bag is understated and easy to style. We’d pair it with a little black dress or baggy jeans and a white tee.
Price upon publish date of this article: $34
Altuzarra Claudia Dress
Amazon Luxury Stores is home to so many amazing designer finds, including this chic Altuzarra dress on sale for 60 percent off.
Price upon publish date of this article: $595
Aquazzura Visconti Loafers
Metallic shoes are a top trend for summer and fall 2024, and we can’t think of a better way to test drive it than with these chic designer loafers on sale for half off.
Price upon publish date of this article: $440
The Gym People Longline Wirefree Sports Bra
#1 Amazon Bestseller in Women’s Sports Bras
6K+ bought in past month
This longline sports bra from The Gym People doubles as a tank for easy-dressing when the temps are blazing. It’s stretchy, sweat-wicking fabrication will keep you dry, comfy, and supported, whether you’re hitting a workout class or heading to the coffee shop.
Price upon publish date of this article: $18.39
Levi’s Women’s 501 Original Shorts
#1 Amazon Bestseller in Women’s Denim Shorts
1K+ bought in past month
It’s not summer without a pair of trusty Levi’s 501 denim shorts. They’re Amazon’s top seller year after year and come in a wide range of denim washes and distressing for under $30 today.
Price upon publish date of this article: $25.77
Jw Pei Orla Weave Handbag
#11 Amazon Bestseller in Women’s Top-Handle Handbags
200+ bought in past month
Jw Pei makes some of the most luxe-looking affordable handbags on the market, so snagging it on rare sale is always a well-worthy steal. It’s marked down in white, brown, and black colorways right now, and features an intricate vegan leather woven design, shiny bar top handle, and removable crossbody strap.
Price upon publish date of this article: $90.30
Zesica Summer Boho Maxi Dress
#4 Amazon Bestseller in Women’s Dresses
1K+ bought in past month
Peasant-inspired dresses continue to trend for summer 2024, and this affordable maxi style is bound to be a go-to in any summer capsule wardrobe. It comes in dozens of colors to suit your style, with a flattering shirred bodice, adjustable tie straps, and flowy tiered skirt.
Price upon publish date of this article: $28.99
Reebok Unisex Club C 85 Sneakers
100+ bought in past month
White sneakers are an everyday essential for their comfort and versatility, as they can easily pair with everything from dresses to denim for work and play. Reebok’s retro Club C ‘sneaks are simple and classic, with durable leather uppers and plush EVA midsole cushioning.
Price upon publish date of this article: $60
Allhola 14K Gold Hoop Earring Multipack
#1 Amazon Bestseller in Women’s Hoop Earrings
8K+ bought in past month
Need a jewelry box refresh? Start with this top-rated earring set that offers a variety of gleaming gold hoops.
Price upon publish date of this article: $10.64
Bali One Smooth U Ultra Light T-Shirt Bra
#1 Amazon Bestseller in Everyday Bras
1K+ bought in past month
Amazon Prime Day is a great time to re-stock on essential T-shirt bras while prices are low. Bali’s seamless style features cooling mesh lining, convertible straps, and bust sizing from B to DD.
Price upon publish date of this article: $15.99
Gegekoko Oversized Summer Casual T-Shirt
#1 Amazon Bestseller in Women’s T-Shirts
1K+ bought in past month
This stylish oversized t-shirt comes in rainbow’s worth of color options to refresh your tired tee collection. Tuck it into denim shorts for an effortlessly cool daytime look, or throw it over a swimsuit as a coverup by the pool.
Price upon publish date of this article: $14.99
Hanes Ultimate Comfort Toe Seamed Ankle Socks, Pack Of 6
#1 Amazon Bestseller in Women’s Activewear Ankle Socks
20K+ bought in past month
Re-stock your sock drawer with this reliable back of ankle socks. Whether you’re slipping them into sneakers or sandals, they won’t leave your feet sweaty and hot, thanks to Hanes’ X-Temp technology that regulates body temperature and wicks away moisture for cool comfort.
Price upon publish date of this article: $10.45
Charmo One Piece Ruched Tummy Control Swimsuit
#10 Amazon Bestseller in Women’s One-Piece Swimsuits
300+ bought in past month
Got a beach day or pool party coming up? Prime Order this flattering one-piece that comes with a built-in bra, tummy control support, and adjustable straps for the perfect fit.
Price upon publish date of this article: $29.47
Furtalk Wide Brim Straw Sun Visor
#1 Amazon Bestseller in Women’s Sun Hats
10K+ bought in past month
If you’re in the market for a ray-blocking straw sunhat that doesn’t damage your ‘do, allow us to introduce you to this Amazon customer favorite with over 9,000 five-star reviews. It secures like a visor with a stretchy elastic straps, and can be rolled up to slip into your beach bag or vacay luggage.
Price upon publish date of this article: $13.99
Baleaf High Waist Biker Shorts
#3 Amazon Bestseller in Women’s Athletic Shorts
7K+ bought in past month
Biker shorts are an ideal summer swap for workout leggings in the summer, but they also can ground casual outfits with an oversized tee — think Princess Diana’s iconic bike shorts street style with crew socks and chunky sneakers. This pair comes equipped with handy side pockets for your phone or keys, and is made with durable and breathable compression fabric that snatches the waist.
Price upon publish date of this article: $13.99
Kuailu Thong Cushion Sandals
#1 Amazon Bestseller in Women’s Flip Flops
4K+ bought in past month
Thong sandals are a must in the summer, but plastic or rubber styles can leave you with blisters after long days on your feet. Not with this pair from Kuailu — fabric straps are super soft between the toes, while a cushy memory foam footbed made of yoga mat feels like walking on clouds.
Price upon publish date of this article: $15.19
When is Amazon Prime Day 2024?
Amazon Prime Day 2024 is happening right now! Time is ticking to secure all the top deals, because the sales event will only last until tomorrow, Tuesday, July 17 at 11:59 PM. You’ve got the green light to stock your cart with wardrobe basics, trendy pieces, and high-style accessories at rare price drops you won’t find anywhere else. It’s your only chance to shop thousands of fashion deals with speedy shipping until the fall, when the second installment of Prime Day, also known as Prime Big Deal Days, is expected to return in October. Trust us, you’ll want to start shopping ASAP in order to snag your preferred colorway or size before it sells out.
What to Expect from Amazon Prime Day Fashion Deals
Calling all fashionistas — it’s time to shop thousands of amazing clothing and accessories deals, from standout Amazon bestsellers, TikTok-famous must-haves, and editor-loved wardrobe staples. During Amazon Prime Day, you snatch up serious price drops across every apparel category, including stylish denim like baggy jeans and shorts, crossbody bags and travel-ready totes, high-impact sports bras, underwear multipacks, comfortable walking shoes, women’s socks, minimalist jewelry, and so much more.
Do I Need to Be a Prime Member to Shop Amazon Prime Day Deals?
If you want to participate in all that Prime Day has to offer, you’ll need a Prime Membership to access all the exciting deals. Unlike typical deals that anyone can shop from Amazon year round, Prime Day is an exclusive shopping event that offers thousands of steals to retailer insiders, with all the same perks like two-day shipping, free or discounted delivery fees, and convenient order pick-ups at Amazon lockers in select locations. Pro tip: If you’re not already a Prime member, you can sign up for a free 30-day Amazon Prime trial right now to enjoy all the fashion and accessory sales.
Smart Ways to Shop Amazon Prime Day Deals 2024
It’s important to strategize your shopping spree for Prime Day, because millions of other shoppers will be eyeing the same items you’re coveting. To narrow down your search and snatch up the absolute best deals of the season, utilize these trusty tips:
- Become an Amazon Prime member: First thing’s first: Make sure your Prime membership is active, or sign up for a new account so you have access to all the deals. If you are not a Prime member, you can enroll in a free trial now, which lasts through the sales event for 30 days.
- Set deal notifications: If you’re coveting specific fashion items, you can get notified whenever Amazon drops their prices by creating a Wish List. To do this, head to the Amazon app and tap the “Wish List” icon. Select “Create a List,” go to “Settings,” and then “Notifications” and turn on the “Deals” option. Then, find your desired product and “Watch This Deal.” Amazon will send you alerts as soon as the item goes on sale.
- Check for verified sellers: To avoid spending precious time and money on counterfeit fashion items, you’ll want to ensure that you’re ordering from a verified storefront. Examine the “sold by” sections in the product description and check to see if it says “Amazon” or the brand’s name. If an item is available for Prime Shipping or has an Amazon Choice badge, these are also sure signs that the brand is a vetted Amazon market partner.
- Shop Amazon’s storefronts: Amazon provides influencers and tastemakers (like Alix Earle) platforms to curate recommendations with personal Amazon storefronts, which is a great place to kickstart a winning shopping spree. The Amazon Luxury Storefront curates coveted designer brands from Gucci to Marc Jacobs that see exclusive discounts during Prime Day, while Amazon’s Shop by Shopbop features newly-released items that reflect the latest luxury trends. You can also head to the Amazon x Rent The Runway page to find pre-loved pieces with incredible price points and speedy shipping.
- Sort deals by Amazon bestsellers: Browse all the bestsellers in Amazon’s catch-all Women’s. From there, you can narrow down your search with handy filters for accessories, clothing, handbags, shoes, and more.
- Don’t hesitate on a good lightning deal: Prime Day is a 48 hour event full of flash sales, however Amazon also offers lighting deals on popular items that can disappear within just a few hours. “Lightning deals” entail limited amounts of discounts on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because it the sale could end at any moment.To find these deals, go to the Today’s Deals and select for “fashion.” Remember that these deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
How We Selected The Best Amazon Prime Day Clothing And Accessories Deals
During Amazon Prime Day 2024, there are thousands of fashion deals to shop, so we’ve been prepping our coverage for weeks to help kickstart your shopping spree with the absolute, must-have deals to snag for a limited time. We conducted research into the top-rated clothing, accessories, and shoe items on Amazon, comparing customer reviews, and taking note of bestsellers and Amazon Choice badges. Our editors cross-checked the top-rated fashion items with our exclusive list of Prime Day deals to pin point the rarest and highest discounts. We also considered our own editor testing, as well as TikTok-famous and celebrity-loved pieces to see which are on sale. Additionally, we read through Amazon product reviews to determine the top Prime Day clothing deals with inclusive sizing and that appeal to a range of style preferences. While we mostly focused our roundup on Prime Day-exclusive deals, we also reviewed Amazon fashion sales that happen to be offered today and tomorrow so you don’t miss out on a single price drop.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD.
