Seasonal Fashion Trends

Autumn Winter 2024 fashion trends to start wearing now

Our eyes are always glued to the runways, and the autumn/winter 2024 fashion shows left us with plenty of fresh ideas and buzz-worthy outfits to get excited about for when we bid goodbye to summer (it’d be nice to say hello to it, too!).

The good news is that many of the catwalks showcased down-to-earth dressing – think covetable looks that feel genuinely wearable without getting you funny looks at the supermarket.

Better still, many of the trends from the past few years like ‘quiet luxury’ and Western are evolving rather than drastically changing, meaning it’s possible to get ahead and start wearing them now in order to make the most of your clothes.

Don’t forget the sales, either; there are bound to be some last season gems left to unearth at bargain prices that will still feel fashion-forward this year, so long as you know what you’re hunting for.

Here are the autumn/winter 2024 fashion trends to look for and look forward to now…


Emerging from the Barbie-induced craze for pink, softer, more wearable tones are coming to the forefront. Starting with slightly sugary pastel shades right now, autumn will welcome in a dusty blush to complement an enticing, cosy palette of olive, conker and cream.

Seen at: Giambattista Valli, Elie Saab, Stella McCartney

autumn winter 2024 fashion trends

Paolo Lanzi

Elie Saab A/W 24

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Sardine mini intrecciato leather shoulder bag
BOTTEGA VENETA Sardine mini intrecciato leather shoulder bag
RUCHED COWL NECK MIDI DRESS
Reiss RUCHED COWL NECK MIDI DRESS
Leto belted cotton-twill wide-leg cargo pants
Siedrés Leto belted cotton-twill wide-leg cargo pants
Square-Toe Ballet Flats
& Other stories Square-Toe Ballet Flats

Of course, the trench is a timeless wardrobe staple all year round, but until now it’s felt more like a safe classic than a spotlight piece. That’s all about to change come autumn as many brands, from The Row’s voluminous trench to Cecilie Bahnsen’s silver-trimmed style, are making it exciting again. Plus, it’s the perfect coat for wearing with flowing dresses to your Great British Summer engagements now.

Seen at: The Row, Tod’s, Chloe

autumn winter 2024 fashion trends

LAUNCHMETRICS SPOTLIGHT

Cecilie Bahnsen A/W 24

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Nelson Cotton Trench Coat
Jigsaw Nelson Cotton Trench Coat
Faux fur-trimmed checked trench coat
Burberry Faux fur-trimmed checked trench coat
Cropped trench coat cape
COS Cropped trench coat cape
CLYDE TRENCH COAT

The trend for ‘quiet luxury’ has evolved into wearable workwear, and next season is full of the cooler ways to do suits – think relaxed blazers and wide-leg trousers, as well as the rise of more feminine skirt co-ords. Wearing these now with silky blouses or camisoles will make summer office dressing a breeze.

Seen at: Prada, Victoria Beckham, Tom Ford

autumn winter 2024 fashion trends

LAUNCHMETRICS SPOTLIGHT

Prada A/W 24

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Linen belted blazer
Reiss Linen belted blazer
LINEN-BLEND HIGH-RISE SUIT SHORTS
Reiss LINEN-BLEND HIGH-RISE SUIT SHORTS
Linen buttoned co-ord waistcoat
Massimo Dutti Linen buttoned co-ord waistcoat
linen barrel co-ord trousers
Massimo Dutti linen barrel co-ord trousers

Trendsetter for the season, Valentino’s entirely black catwalk set the scene for the monochromatic trend ahead (just like it did in 2022 for vibrant pink). It may seem like an odd choice to wear in summer, but take it from the LBD: black never goes out of style, hence our popular edit of the best black dresses.

Seen at: Valentino, Hermes, Max Mara

autumn winter 2024 fashion trends

LAUNCHMETRICS SPOTLIGHT

N 21 A/W 24

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Fine Pointelle Knit Maxi Dress
ME+EM Fine Pointelle Knit Maxi Dress
Jumel leather sandals
NEOUS Jumel leather sandals
Scoop-neck swimsuit
Toteme Scoop-neck swimsuit
Flora Cheesecloth Blouse
Rae Feather Flora Cheesecloth Blouse

Shearling at Chanel and double denim at Dior nodded to this retro revival for A/W 24, but the standout stars for the ’70s trend are Chloe’s chiffon blouses, aviator sunglasses and flowing boho dresses – all of which feel summer-ready. Shop the trend now, and then, when next season arrives, switch wooden platform sandals for over-the-knee boots, and finish with a trench coat.

Seen at: Chloe, Chanel, Fendi

autumn winter 2024 fashion trends

LAUNCHMETRICS SPOTLIGHT

Chloe A/W 24

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Sienna Miller Ruffle Maxi Dress
Marks & spencer Sienna Miller Ruffle Maxi Dress
Crinkled frill-trimmed blouse
H&M Crinkled frill-trimmed blouse
Leather Wedge Heel Sandals
Dune London Leather Wedge Heel Sandals
ASTER Flared Stretch Jeans
Arket ASTER Flared Stretch Jeans

Summertime blooms are sticking around long into the colder months this year, so curate that English garden aesthetic now and build on it next season by adding extra, more wintry patterns like checks and tartans.

Seen at: Loewe, Miu Miu, Giambattista Valli

autumn winter 2024 fashion trends

LAUNCHMETRICS SPOTLIGHT

Miu Miu A/W 24

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Gathered floral-print crepe midi dress
Victoria Beckham Gathered floral-print crepe midi dress
Hendrix Pants Hottie Turquoise in Jacquard
La Double J Hendrix Pants Hottie Turquoise in Jacquard
Navy Floral Print Blouse
Mint Velvet Navy Floral Print Blouse

Now 46% Off

Linen Blend Embroidered Midi Column Dress
Monsoon Linen Blend Embroidered Midi Column Dress

Whether or not you’re in the ‘leopard is a neutral’ camp, it’s the print taking over the new season catwalks. Ways to wear the trend are already coming to light – take, for instance, the leopard trousers coveted by fashion editors that look great with a white shirt and barely-there sandals.

Seen at: Zimmermann, Celine, Versace

autumn winter 2024 fashion trends

LAUNCHMETRICS SPOTLIGHT

Zimmermann A/W 24


Shop the look…

Milly Bohemia Leopard Coat
Rixo Milly Bohemia Leopard Coat
Leopard Print Kitten Heels
Stradivarius Leopard Print Kitten Heels
Leopard Betzy Cropped Trousers
Ganni Leopard Betzy Cropped Trousers
Leopard Print Blouse
Mint Velvet Leopard Print Blouse

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